Christ the Redeemer, Rio | Riotur
Beach football | Felipe Fernandes
Iguaçu Falls | Paraná
Mestre Boneco | Capoeira Brasil
Senhor do Bonfim, Salvador | Deco Fernandes
Bloco Maracutaia | Rio
Brazil For All Experience

One Brazil. Many Brasis.

Brazil is bigger than its stereotypes. We create experiences that carry the diversity of Brazilian cultures to new audiences, new places and new possibilities for collaboration.

01 / 06
Christ the Redeemer, Rio | Riotur
01 · Why Brazil For All

Brazil sparks curiosity. We turn it into connection.

Brazil is known around the world for its creativity, food, music, culture and hospitality. But a country of continental dimensions can't be told through a single story.

There are many Brasis — different territories, peoples, histories, flavors, art forms, traditions and ways of living.

Brazil For All Experience was born to broaden that perception and share a contemporary, diverse and living Brazil — beyond the clichés.

Afro-Brazilian celebration portrait with a crown of shells and pearls

Photo: André Rola

Santa Monica, California sign with palm trees and the pier

Santa Monica Pier · California

02 · From Brazil to the World

A new international chapter.

From Los Angeles, Brazil For All Experience builds a bridge between Brazilian cultures and the international stage.

Los Angeles brings together cultural diversity, creativity, entertainment, tourism and business — a natural home for new encounters between Brazil and the world. It's here that we develop projects, experiences and partnerships that carry Brazilian expressions to new audiences.

It's not just about presenting Brazil. It's about creating new ways to live it.

03 · Our Movement

Moving Brazil through the world.

Brazil For All Experience is a movement to internationalize Brazilian cultures. Food, music, art, tourism, heritage, creativity and cultural production are the languages through which we build that presence abroad.

Culture

Culture is the starting point.

Experience

Experience is how we meet.

Business

Business is what grows from that meeting.

04 · Our Brasilidade

Brazil doesn't fit into one narrative.

Its Brasilidade lives in the many ways people create, preserve, reinvent and share culture, across territories, communities, generations and identities.

From ancestry to the contemporary, tradition to technology, city to forest, food, music, art, faith, stories, knowledge and ways of living, Brazil’s plurality is always in motion.

That’s our borogodó.
A Brazilian word for that unique charm, energy and something special that is unmistakably Brazilian.

01 Indigenous Peoples Knowledge, territories, ancestry and contemporary expressions.
02 Afro-Brazilian & Quilombola Cultures Histories, identities, music, food, art and heritage.
03 Favelas & Peripheries Creativity, entrepreneurship, art, culture and new narratives.
04 Regional Diversity North, Northeast, Center-West, Southeast and South. Distinct territories, cultures and ways of living.
05 LGBTQIA+ Expressions, stories and cultural production of contemporary Brazil.
06 Accessibility Inclusive experiences, so everyone can access, feel and take part in Brazilian culture.
07 Language & Cultural Heritage Portuguese, regional accents, Indigenous and African roots, memory and traditions passed between generations.